VP Omnichannel Strategy & Operations at linqd. Full Time

Job Duties/Responsibilities:

Omnichannel Strategy

• Develop digital-first multi-channel, multi-touch digital, and direct marketing strategies.
• Collaborate with the Chief Marketing Officer to integrate latest digital marketing trends and technology.
• Lead digital marketing team and oversee ad strategy, platform strategy, campaign optimization, SEO, and social media.
• Integrate digital with email, SMS, voice, and direct mail for omnichannel strategy.
• Support new client business development by understanding client needs and building business case solutions.
• Develop ROI assumptions and analysis for digital campaigns.

Marketing Operations

• Manage omnichannel implementation across clients, channels, and platforms.
• Develop agile implementation process across the company tech stack.
• Collaborate with insights, analysis, planning, and product management for campaign execution and reporting.
• Support periodic results meetings and Quarterly Business Reviews.
• Manage client campaign pricing inputs and ensure adherence to company processes.
• Maintain confidentiality of all customer, client, and company information.

Leadership

• Collaborate with the Chief Marketing Officer to build and maintain a digital and marketing operations team.
• Recruit, retain, coach, and manage the digital strategy and operations team.
• Conduct ongoing performance coaching sessions and document performance concerns.
• Uphold the Company’s Open-Door policy and provide resolutions to employee concerns.
• Conduct evaluations and create employee development plans.
• Ensure team follows all client, billing, onboarding, and company processes.
• Anticipate client and industry marketing concerns and proactively address them.
• Stay updated on marketing industry developments and innovations and introduce them to the company as warranted.

Requirements:

• 8-10 years of experience in omnichannel, digital, or data-centric direct marketing.
• 8 years of experience driving customer program assumptions and ROI analysis.
• Extensive knowledge of multi-channel, multi-touch digital, and omnichannel strategies.
• Strong problem-solving abilities and understanding of customer needs.
• Exceptional interpersonal, leadership, organizational, and time-management skills.
• Ability to work under pressure and in a fast-paced environment.
• Professional character to build client rapport.
• BS/BA degree (Marketing, Business, Communications, or related fields preferred), MBA preferred.