UA Manager (Paid Media) at CoinPoker Full Time

Job Duties/Responsibilities:

• Launching and managing performance-based campaigns which deliver high ROAS.
• Experience running campaigns on Google Adwords, Facebook, and Twitter.
• Working with writers to come up with converting ad copy.
• Work with designers to build eye-catching assets.
• Setup daily reporting to report back to stakeholders.
• Open to testing out new traffic sources and coming up with new ideas on how to reach larger audiences.
• Setup and testing of tracking links to ensure conversions can be attributed to back office.
• Setup A/B testing and build reports that provide findings that can be easily implemented.
• Good working knowledge of Google Analytics and Google Tag Manager.

Highly Desired Knowledge and Experience:

• Building automated reports/dashboards using Looker Studio or Tableau.
• Experience promoting crypto and iGaming products would be a plus (especially from a compliance point of view).
• Experience with A/B testing methodologies and campaign optimization techniques.
• Proficiency in digital marketing analytics tools (e.g., Google Analytics, Facebook Insights, etc.).