SR Product Marketing Manager (Remote – US) at Firstup Full Time

Responsibilities:

• Develop and execute comprehensive product marketing strategies that align with Firstup’s overall business goals and objectives.
• Collaborate closely with the product management team to deeply understand the features, benefits, and use cases of our products, translating technical information into customer-facing messaging.
• Create and deliver persuasive marketing content, including product messaging, sales collateral, case studies, whitepapers, and presentations.
• Contribute to the development of customer personas to ensure effective targeting and messaging across all stages of the customer lifecycle.
• Conduct competitive analysis and market research to identify key market trends, opportunities, and threats, and leverage insights to drive strategic decisions.
• Work closely with the demand generation team to develop and execute effective go-to-market plans, including product launches and promotions.
• Collaborate with sales and sales enablement teams to equip them with the necessary tools and training to effectively communicate product value and benefits to prospects and customers.
• Monitor industry developments and stay current on market trends, leveraging insights to continuously improve product marketing initiatives.
• Attend key competitor & industry events, analyze press coverage and announcements and report on meaningful findings.

Minimum Qualifications:

• Bachelor’s degree in marketing, sales, or similar field of study, or commensurate professional experience.
• 5+ years of relevant experience in product marketing for a B2B SaaS organization that targets a primarily enterprise customer base.
• Highly collaborative mindset; experienced at working cross-functionally to drive results.
• Excellent written and verbal communications skills with the ability to present to executive audiences.
• Ability to thrive in a fast-paced, rapidly changing work environment.
• Build quality outputs at speed while quickly turning the abstract into tangible.
• Strong opinions, loosely held. Your outputs are built on data, but as more data comes in you learn and iterate.
• The ideal candidate will have experience working with solutions targeting HR buyers, with previous experience serving as a subject matter expert.
• Self-starter who takes the initiative, incorporates feedback and executes.
• Willingness to become a product expert, developing a deep understanding of the technical intricacies and benefits of our entire product offering.
• This position will include up to 10% travel.

Benefits & Perks:

• We offer Firstup team members a variety of medical, dental, and vision plans, designed to fit you and your family’s needs.
• Mental Health benefits with covered therapy and coaching.
• 401(k) program to help you invest in your future.
• Education & learning stipend to build your skills for the future of work.
• Unlimited PTO to promote a healthy work-life blend.
• Paid parental leave to support you and your family.
• Work from home stipend to help you succeed in a remote environment.
• Stock options support the core value that every employee is an owner.
• Excellent opportunity for career advancement in a fast-paced environment.
• Working with fun, hardworking, inspiring people who are committed to making a difference and much more!
• Firstup expects the base salary for this role to be between $80,000-$150,000. The starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience.