Sr. Manager PR & Partnerships (Wellmore) – Contract at WM Partners, LP Temporary

About Wellmore Holdings 

Wellmore Holdings owns and operates a portfolio of clean, fast-growing brands across several health and wellness categories, including sports nutrition, plant-based protein, collagen, teas, and superfoods. Owned by WM Partners, the WellMore portfolio of brands includes Vega, Great Lakes Wellness, Jade Leaf Matcha, and FGO (From Great Origins).

Wellmore is committed to making clean, great-tasting products that improve the health and wellbeing of our consumers and the planet! It is the people that make us who we are: a diverse community of ambitious humans working tirelessly to make a positive impact on the planet, on people, and on the communities, we live in. Learn more at getwellmore.com

This is a Full-Time Contract position for 1 year. 

About the Role 

We are seeking a highly experienced and dynamic senior manager of public relations and partnerships to join our team. You will be responsible for overseeing all aspects of our public relations strategies and partnerships, ensuring brand visibility, managing communications, and driving strategic initiatives. This role requires exceptional leadership skills, proven expertise in public relations, and a track record of building successful partnerships.

What You’ll Do 

• Develop and implement comprehensive public relations strategies that align with brand marketing goals and enhance the image of Wellmore brands, including Vega, Great Lakes Wellness Collagen, Jade Leaf Matcha, and FGO.
• Manage an external agency to execute PR strategies for each brand spanning media relations, influencer partnerships, product seeding, consumer events (brand awareness), brand partnerships, and affiliate marketing.
• Manage execution of influencer programs, from initial concept to final contract signing and content delivery to ensure it aligns with the brand purpose and aesthetic.
• Own and manage execution of external partnership programs, while collaborating with internal cross-functional teams
• Manage budgets and contracts.
• Work cross functionally to ensure external messaging adheres to legal and regulatory guidelines.
• Oversee the creation and distribution of press releases, media kits, and other communication materials to maximize brand exposure.
• Serve as the main point of contact for facilitating any media interviews, press conferences, and speaking engagements.
• Analyze PR performance through a variety of qualitative and quantitative metrics, ensuring PR strategies are data driven and constantly being optimized. Sharing key learnings and performance with relevant stakeholders.

What We’re Looking For 

• Bachelor’s degree in public relations, communications, marketing, or a related field
• Minimum 6 years in public relations, with progressively increasing responsibilities and experience in strategic planning and execution.
• Strong leadership and agency management skills.
• Excellent written and verbal communication skills, with the ability to craft compelling messages and presentations for various audiences
• Deep understanding of media relations and experience in building relationships with journalists and influencers
• Strong crisis management skills and the ability to handle sensitive and complex issues with professionalism and composure
• Proven ability to develop and execute successful public relations campaigns and partnerships
• Demonstrated experience in measuring and analyzing the impact of public relations activities on brand reputation and awareness
• Solid data and analytics experience
• Experience planning and organizing multiple projects simultaneously, delivering on time and budget
• Thrive in a highly creative, collaborative, fast-paced environment and don’t mind wearing multiple hats
• Experience working with Netsuite, AspireIQ, Shopify, Contract Logix. (nice to have)

Perks for You 

Join us in helping people be well, more! You will have the opportunity to work with sharp, motivated humans working to make a positive impact on the planet, on people and on the communities, we live in. Some of our benefits & perks for full-time employees include:

• Medical, Dental & Vision coverage to fit your needs

• Telemedicine (US) & Employee Assistance Program (EAP) resources

• Generous Paid Time Off and Holidays

• Paid Parental Leave (primary & non-primary)

• Short-term and long-term disability

• 401K + match (US) & RRSP/DPSP (CAN)

• Education, Fitness & BeWell Flex Funds

• Bucketlist Rewards Program

• Employee Referral Program

Free Product! pplicants for employment in Canada must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in Canada.

Wellmore does not accept unsolicited agency resumes and is not responsible for any agency fees related to unsolicited resumes. Wellmore is proud to be an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability status, age, sexual orientation, gender identity and expression, marital status or any other legally protected factor. Wellmore Holdings is committed to providing reasonable accommodation to job applicants with disabilities.