Senior Director of Brand, Communication and Content Marketing at LINQ Full Time

We are a national, innovative, high-growth software company devoted to K12 education administration. Our products beat the competition by focusing on all business operations of K12 schools, including both financial and school nutrition management. We have a deep understanding of K12 school systems and regulations, with a focus on providing creative, integrated and user-friendly solutions supported by excellent customer service. Our workforce is talented, loyal, dedicated and highly enthusiastic. This is a fantastic career opportunity for the right individual.

We offer challenging work in a team environment. We respect each other and collaborate for continuous improvement. We are the experts in our product lines and we anticipate the needs of our customers. Our customers say we work efficiently and always strive to provide the proper solution. We have achieved this by building relationships based upon:expertise, patience, attentiveness, clear positive communication, tenacity, and a calm presence.

LINQ is on a mission to empower central office heroes who make K-12 districts and schools stronger. LINQ improves efficiency, optimizes performance, and manages compliance through its suite of administrative, financial, and nutritional solutions; allowing administrators to make a bigger impact for their staff, students, and communities. LINQ is the first company to deliver a full suite of integrated solutions to manage operations at the state, district, and school levels. LINQ has helped over 30,000 schools and served over 17 million students to increase K-12 potential.

Count on us – We’re ready and reliable for our partners and each other

Class of our own – We hold ourselves to a high standard of excellence

Fair and Square – Integrity and mutual respect are table stakes

Nourish Connection – We foster a culture of teamwork and trust

Educated Advancement – Our deep knowledge and experience propel our development

As the leader of Brand, Comms and Content, you will help us design, optimize and connect these functions across the organization to support our aggressive growth strategy.

In this role you will be responsible for enabling customer advocacy and revenue growth by strengthening our leadership position in the market via market leadership points of view/campaigns; improving engagement with prospects, users, and buyers through targeted content strategies; asset creation and optimization; and refining our internal communication program including executive and all company comms. Strong cross-functional partnerships are critical to the success of this role to create the ‘right to win’ in our key market segments.  You and your team will be measured by KPI including brand share of voice, sentiment and key word association, as well as content engagement metrics.

At LINQ, our workforce is talented, loyal, dedicated and highly enthusiastic. This is a remote opportunity although Austin, TX is preferred.

• You can easily pivot between high-level strategic thinking and vision setting to execution with an eye on outcomes & details. You are okay with ambiguity, and generally thrive in it.

You can easily pivot between high-level strategic thinking and vision setting to execution with an eye on outcomes & details. You are okay with ambiguity, and generally thrive in it.

In concert with our Brand and Communications agency partner, you will build, execute and performance manage our overall brand and market leadership strategy and plan.

• Collaborate cross-functionally across all areas of LINQ to define, communicate, and evangelize our point of view in the markets & customer segments we serve.

• Enable our marketing teams and our internal stakeholders with targeted content strategies and assets to support multi-channel campaigns and programs across our paid, owned, earned and shared channels.

• Own and develop LINQ’s social channels to grow channels organically in support of our brand.

• Orchestrate cross-organizational planning, execution, and measurement of brand, content, and communications programs with an eye on continuous improvement.

• Serve as the internal champion of LINQ’s brand.  Oversee the governance, use and application of brand assets across all departments.

• Enable LINQers on the role and value of brand, content, and communications disciplines and set expectations on how to support these efforts.

• Build a high-performance team acting as a player/coach.

• Create repeatable, scalable process in support of brand, content and communications.

• Recruit, lead, and develop a high performing marketing team focused on building the foundation and enabling future growth.

• You are customer obsessed and fluent in marketing communications. You bring a minimum of 7 years of tried-and-true leadership and business domain experience in branding. communications and content marketing in a fast-paced environment with a lean team. And a strategic thinker that can see beyond the day-to-day to help LINQ grow and scale.

• You love building and optimizing!  You can easily pivot between high-level strategic thinking and vision setting and executing with an eye on the details.  You are OK with ambiguity and generally thrive in it.

• You’re highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions.  You are a compelling storyteller and motivator.

• You’ve created winning brand strategies, comms programs and content strategies.  And you have metrics to back them up.

• In-depth knowledge of the buyer journey to produce story maps with smart CTAs according to lifecycle stage.

• Stellar project management, communication and presentation skills. Highly collaborative and super humble.  You do your best work when working collaboratively across the ecosystem.

• Evaluate emerging technologies and stay up to date with the latest trends and best practices in brand, communications, content creation and delivery.

• Proven success leading brand/comms/content marketing in a fast-paced multi-product Enterprise Software/SaaS company.

• Demonstrated ability to influence and drive organization change and successfully introduce new concepts.

• Desire and passion to get “hands-on” with the products, our teams, our processes and playbooks to deepen skills and expertise.  Be the Player/Coach.

• Experience in public sector and/or compliance-driven industries is a plus.

Remote working environment

Ability to work in a physical office, if near one of our offices (Wilmington, Irvine, and Austin)

One America 401k plan with 4% employer matching on total earnings, not just base (100% fully vested)

Company Bonus Plan or Target Sales Commission Plan

Flexible Open Paid Time Off Plan

Paid Parental Leave Policy

10 paid holidays

16 hours of paid volunteer time

Blue Cross Blue Shield benefit network (medical/dental/vision)

Low-deductible PPO option or HDHP option with employer contributed HSA

Dental with child orthodontia

100% Employer paid Short Term Disability/Long Term Disability/Basic Life/Accidental Death & Dismemberment Insurance

Health and wellness benefits including gym and Headspace reimbursement

Professional development opportunities

LINQ is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. Equal Employment Opportunity Posters  If you’d like to view a copy of the company’s affirmative action plan or policy statement, please email HRHelp@linq.com.  If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact HRHelp@linq.com.  This email address is reserved solely for job seekers with disabilities requesting accessibility assistance or an accommodation in the job application process. Please do not use this email to inquire about the status of your job application if you do not require accessibility assistance or an accommodation. Messages left for other purposes, such as solicitation, following up on an application or non-disability related technical issues, will not receive a response.