Senior Demand Generation Manager (Hospitality) Full Time

Key Responsibilities:

• GTM Strategy: Develop and execute go-to-market strategies for the Hospitality sector, aligning messaging and target accounts with Sales.
• Sales Alignment: Collaborate with Sales to devise marketing plans for strategic accounts and ensure aligned efforts.
• Campaign Planning: Design and implement campaigns targeting Ideal Customer Profiles (ICPs) across the marketing funnel with the support of our Content and Paid Media experts.
• Lifecycle Communications: Create and manage communication workflows to nurture leads throughout their lifecycle.
• Pipeline Forecasting: Own the forecasting of the Hospitality pipeline and manage related activities in HubSpot.
• Event Coordination: Organise and manage large industry events and smaller Sona-owned events (webinars, private dining, round tables, workshops).
• Paid Media Collaboration: Work closely with the Paid Media expert to influence the buying journey.
• Content Management: Coordinate with Content Managers to ensure the right content supports demand generation and growth initiatives.
• Market Expertise: Maintain a deep understanding of Sona’s Hospitality ICPs and buying committees.
• Customer Marketing: Work closely with the Customer Success team to build out customer testimonials, case studies and an advocate marketing programme.

Requirements:

• Experience: 5+ years in senior marketing roles.
• Collaboration: Strong teamwork skills and able to deeply integrate with key functions (Sales, Customer Success, Product).
• Enterprise Marketing: Expertise in Account-Based Marketing (ABM) and strategies for converting large enterprises with long buying cycles and extensive buying groups.
• Content Marketing: Proven ability to evolve value propositions and align messaging throughout a lengthy buyer journey.
• Insight-Led: Ability to use past learnings and customer insights to inform multi-channel marketing strategies.
• Tooling: High proficiency in HubSpot – building workflows, web pages & reports.
• Speed: Able to complete projects quickly with an outcome-driven approach.

Benefits:

• £50-70k base + 20% bonus
• 4.5 day standard working week
• Share options
• Fully remote and flexible working
• 35 days annual leave (25 days standard plus 10 flexible public holiday days)
• Pension contributions matched up to 5%
• Comprehensive Health Insurance via Bupa
• Enhanced parental leave & pay (Primary parent/carer 26 weeks full pay, secondary parent/carer 8 weeks full pay)
• Co-working space stipend
• Quarterly all expenses paid team retreats
• The latest Macbook and equipment for your home office
• Professional development budget
• Unlimited free books