Job Description

We are seeking ​​a seasoned, predominantly B2B Content Strategist/Writer (and some B2C experience doesn’t hurt) to drive content strategy and turn big ideas into concise, compelling content for integrated marketing campaigns, including websites, digital ads, emails, e-books, videos, and more.

The ideal individual is also a brand ambassador—able to quickly immerse themselves in and understand a client’s brand, tone/voice, and what differentiates them from their competitors and express this through storytelling.

While experience writing on a food and beverage B2B marketing account is a plus, a mastery of complex client product offerings, how they link to one another, and how to express that in short, easy-to-understand benefit-driven marketing content is more important.

This is a contract position for 20 hours per week for 6 months.

Responsibilities

For the content strategy part:

• Market research: Actively reviewing/analyzing client-supplied data/analytics and proactively seeking out secondary information/data to inform and support the development of successful strategies
• Strategy development: Brainstorming and implementing innovative ideas for engaging content that aligns with key marketing and communication objectives and brand messages and moves customers through the buyer journey
• Content audits: Evaluating existing platforms and content for consistency gaps
• Content ideation: Based on content audit results, developing fresh and innovative content ideas, tactics, and strategic approaches to solving customer pain points by role and buyer journey stage
• Content creation: Writing, developing, and updating SEO-friendly content for multiple channels, such as websites, social media, email, etc.
• Content optimization: Editing existing materials, repurposing them as required, performing keyword research using various tools, optimizing with relevant keywords, and increasing engagement through SEO optimization measures.

For the writing part:

• Subject matter expertise: Being so entrenched in a client’s business and products that the client thinks you’re one of their SMEs; connecting the dots and applying this learning/knowledge when developing content strategy and content
• Strategy and messaging: Collaborating with client partners to better understand customers’ needs, help define/architect essential messaging strategy/roadmaps, and ensure the brief is clear and strategically spot-on
• Concepting/ideating and executing: Working with the Creative Director, concept and execute lead-gen campaign tactics from email and landing pages to digital ads, e-books, infographics, and videos, driving customers and prospects down the funnel; developing headlines that make others say, “Damn, I wished I’d thought of that”; turning complex technical information into engaging, conversational copy that connects deeply with target audiences; possessing phenomenal writing and production skills; applying your technical expertise in writing for today’s distracted world and producing keyword-optimized content that’s designed to appeal to human users and search engine algorithms; analyzing client search needs and writing SEM copy that maximizes search performance based on the job to be done
• Presenting ideas/work: Presenting your ideas with conviction, confidence, and rationale to client marketing leads, from concept through final layout; demonstrating strong, persuasive, and motivating written and oral presentation skills; tell us compelling stories showing how your ideas connect to the strategy
• Organization/operation: Rolling with the editing process and unexpected changes while meeting tight deadlines; Reviewing your work thoroughly and proofing it/checking it for errors before presenting it internally and externally

Skills and qualifications

• Naturally charismatic with a positive can-do attitude
• Adaptable with the ability to multi-task while wearing several hats
• Objective, resourceful, diplomatic, and quick-thinking
• Highly effective communicator and creative problem-solver
• Comfortable navigating client input and asking insightful, probing questions to get to what isn’t working
• Sees the big picture and has the vision to drive big ideas
• Highly collaborative and very comfortable working in a team environment, yet equally comfortable working autonomously in a distributed workforce to complete the work.
• An excellent listener — someone who can read people and adapt their style and response accordingly
• Very organized and detailed-oriented; organized, proactive about timelines, and meticulous about attention to detail

Preferred qualifications

• Food & Bev Writing Experience: Proven experience as a content writer, preferably within the food & bev or related industry.
• B2B Familiarity: Demonstrated experience targeting a primarily B2B audience.

About our client

Our client is a creative agency that partners with clients to develop strategic plans that build brand credibility, accelerate leads, and drive conversions. They offer a range of services, including strategy, design, development, editing, illustration, marketing, branding, and human resources consulting. For this role, they seek support in producing written content for a client in the food and beverage space.