Media Buyer (Meta Ads Specialist) Full Time

Job Responsibilities

• Collaborate closely with the director/strategist to develop and execute media buying strategies tailored specifically for Facebook.
• Take ownership of managing and optimizing advertising campaigns solely on the Facebook Ads Manager platform.
• Conduct comprehensive audience research and analysis to identify target demographics and optimize targeting parameters for maximum impact.
• Monitor campaign performance rigorously, analyzing key metrics to identify areas for improvement and optimization within the Facebook ecosystem.
• Implement A/B testing strategies meticulously to optimize ad creatives, audience targeting, and campaign settings on Facebook.
• Stay abreast of industry trends, best practices, and Facebook platform updates to ensure campaigns leverage the latest features and opportunities.
• Work collaboratively with internal teams, including creative and account management, to ensure seamless campaign alignment and success on Facebook.
• Deliver regular reports and insights to clients, offering valuable perspectives on campaign performance, optimizations, and recommendations for improvement within the Facebook advertising realm.

Requirements

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• A minimum of 2 years of hands-on experience in digital media buying, with a focus on Facebook advertising.
• Proven track record of managing successful advertising campaigns exclusively on the Facebook platform.
• Strong analytical skills and the ability to interpret data specifically within the context of Facebook campaigns, driving informed decision-making and optimizations.
• Proficiency in ad management platforms such as Facebook Ads Manager.
• Excellent communication skills, both written and verbal, with the ability to effectively convey campaign strategies, performance insights, and recommendations to clients and internal teams.
• Detail-oriented mindset with the ability to manage multiple Facebook campaigns and tasks simultaneously.
• A passion for digital marketing and a commitment to staying ahead of industry trends and best practices within the Facebook advertising landscape.