Lead Generation Specialist at iSTA Solutions Full Time

We are looking for a Lead Generation Specialist.

Job summary / objective:

Researching, tracking, and updating leads, making outgoing calls to develop new business, qualifying leads, and responsible for generating leads through phone calls, social media and emails, and prospects in the long-term care and customer services industry.

Responsibilities:

• Maintaining lead generation databases and conducting customer research
• Participating in the preparation of proposals and sales presentations
• Making outgoing calls to develop new business
• Contacting prospects to qualify leads
• Direct email marketing to key clients and prospects
• Conducting client or market surveys to obtain information about potential leads
• Providing accurate and timely information to management
• Developing a strong knowledge of the company products and services in order to facilitate the sales process

Skills / attributes required:

• Excellent English communication (verbal and written)
• Experience with cold calling
• Experience with research and maintaining databases
• Proficient in MS Office including Word, Excel, and Outlook
• Experience in using CRM
• Strong project and time management skills
• Experience working with Western companies (predominantly US)

Qualifications / experience required:

• Bachelor’s degree in Marketing or Business Administration
• 1-2-year(s) experience in Lead Generation, preferably in the long-term care or customer services industry
• Certifications in Inbound Marketing, Google Ads, or Digital Marketing (even better is experience in these)