HubSpot Marketing Assistant (English) at Legal Soft Solution -Technology Meets Law Full Time

Responsibilities:

• HubSpot CRM Utilization:
  • Utilise HubSpot to manage all marketing activities, including but not limited to email marketing campaigns, lead nurturing, social media scheduling, and content management.
  • Create and manage automated sequences and workflows within HubSpot to optimise lead generation, qualification, and conversion processes.
  • Develop and maintain chat flows within HubSpot to enhance customer engagement and support.
  • Generate custom reports and analyse data within HubSpot to track campaign performance, identify trends, and inform decision-making.
• Social Media Management:
  • Develop and implement social media strategies to increase brand awareness and engagement.
  • Create engaging content for various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
  • Monitor and analyze social media metrics to track performance and identify areas for improvement.
• Regular Cadence in Conversion Rate Optimization:
  • Develop and maintain a regular cadence in analyzing, testing, and optimizing conversion rates across various marketing channels and platforms.
  • Design and execute AB tests to evaluate different marketing strategies, messaging, and website elements.
  • Utilize Klaviyo for SMS and email campaigns to conduct AB testing and optimize campaign performance.
• Laser Focus on Conversion Rate Optimization:
  • Demonstrate a strong focus on conversion rate optimization, with proven experience and results.
  • Analyze conversion rates per SKU to identify trends, opportunities, and areas for improvement.
  • Develop strategies to optimize product performance and drive sales.
• Email and SMS Marketing:
  • Plan and execute email marketing campaigns to nurture leads and drive customer retention.
  • Develop compelling email content, design templates, and manage email distribution lists.
  • Implement SMS marketing strategies to engage customers and promote products or services.
• Support the Creation of Digital Marketing Materials:
  • Collaborate with content creators to develop compelling digital marketing materials.
  • Contribute to the creation of social media posts, blog articles, and email newsletters.
• Assist in the Development and Implementation of Marketing Strategies:
  • Contribute to the development and execution of marketing strategies and campaigns.
  • Stay informed about industry trends and incorporate findings into strategies.

Requirements:

• Proven experience in marketing roles, with a focus on digital marketing.
• Must be proficient or have previous experience in using HubSpot.
• Proficiency in website content management systems (e.g., WordPress).
• Strong understanding of social media platforms and digital advertising.
• Experience with email marketing platforms (e.g., Mailchimp, Constant Contact) and SMS marketing tools.
• Familiarity with Google Ads, Google Analytics, and Google My Business.
• Good understanding and ability to interpret data to drive marketing decisions.
• Exceptional ability to communicate and foster positive business relationships.
• Self-driven and proactive, accountability and personal organization are essential.
• Ability to work collaboratively in a team and cross-functional environment.

Good-to-Have:

• Knowledgeable in SEO.
• Google Account Management.
• Familiarity with Go High Level platform and Airtable.

System and Work Setup Requirements:

• A stable and high-speed internet connection.
• Own PC/laptop with specific technical specifications.
• Headset/earphone with noise cancellation and webcam.
• A designated, quiet, and well-organized workspace free from distractions.

Benefits:

1. Competitive Compensation.
2. Thriving Towards Retirement.
3. Health Guardian.
4. Supercharged Wi-Fi Connectivity.
5. Unleash Your Wanderlust.
6. Celebrate Your Success.