German local Google Media Buyer Full Time

Key Responsibilities

• Develop and execute comprehensive paid search strategies to achieve business objectives.
• Manage and optimize Google Ads campaigns, including Search, Display, Shopping, and Video ads.
• Conduct keyword research, ad copywriting, and A/B testing to improve campaign performance.
• Monitor and analyze campaign performance, providing regular reports and actionable insights.
• Implement and manage retargeting campaigns to re-engage potential customers.
• Collaborate with the eCommerce team to align paid search strategies with overall marketing goals.
• Utilize analytics tools (e.g., Google Analytics) to track and measure campaign success.
• Stay updated on industry trends, best practices, and emerging technologies in paid search marketing.
• Manage budgets, forecast spending, and ensure campaigns are delivered within budget and on time.
• Optimize landing pages and user experience to improve conversion rates.
• Work with designers and developers to create high-performing ad creatives and landing pages.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in paid search marketing, with a focus on Google Ads.
• Proven track record of managing successful eCommerce paid search campaigns.
• Strong analytical skills and experience with data analysis and reporting tools.
• Proficiency in Google Ads, Google Analytics, and other relevant marketing platforms.
• Excellent understanding of keyword research, ad copywriting, and A/B testing.
• Strong project management skills with the ability to handle multiple campaigns simultaneously.
• Detail-oriented with a focus on continuous improvement and optimization.
• Excellent communication and teamwork skills.
• Google Ads certification is a plus.

Benefits

• Access to high-paying & competitive jobs by verified hiring companies.
• Possibility to take on multiple projects or offers (depending on availability).
• Access to trainings & coachings (e.g., adworld, foreplay.co, skillshare + in-house trainings).
• Access to SOPs, best practices, checklists (e.g., clickminded, +in-house trainings).
• Private management by a dedicated customer support manager.
• Community with like-minded individuals & free consulting.