eCommerce Business Development Manager at AG Barr Group Full Time

Job Title: Business Development Manager (eCommerce)

Location: Anywhere in the UK

Are you ready to Be Your Best Barr None?

We are all about Being Your Best Barr None and having a career with real Moments that Matter!

AG Barr has been quenching the nation’s thirst for over 145 years and is home to some of the UK’s most loved drinks brands.

Employing over 1,000 people across four business units and ten UK locations, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.

At our core is Barr Soft Drinks, home to some of the UK’s most loved soft drinks. Whether it’s the iconic IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand or the unique range of BARR flavours, we brighten people’s lives with refreshingly different drinks.

And we’re growing, thanks to some exciting acquisitions in recent years, including the functional drinks brand Boost, FUNKIN which operates in the exciting and growing cocktail market and MOMA, which crafts quality oats into great tasting oat drinks and porridges.

There’s never been a better time to join us!

What we’re looking for…

We are looking for a highly experienced eCommerce Business Development Manager (BDM), who has a strong level of expertise within the field and a proven record of driving sales within Amazon, Ocado or similar online operators.

The eCommerce BDM is responsible and accountable for sales and development of all AG Barr brands on Amazon, Ocado and other Online Marketplaces. The BDM will retain full responsibility for their customers but will also provide support, direction and development for their direct reports (currently the eCommerce Business Development Executive).

The focus of the role is to grow brand presence as well as profitability on eCommerce marketplaces.  The scope of the position covers the planning, development and evolution of our ecommerce trading strategies with the Digital & eCommerce Business Unit and the Brand Hubs. It involves translating this strategy into winning customer plans that cover PPC advertising, promotions, discounts, brand content and marketing as well as managing the accounts to deliver the plans within the agreed Commercial Investment budgets. The BDM will also be responsible for improving metrics on orders, NPD, finance, claims, logistics and delivery which are specific to Amazon.

The eCommerce BDM will report to the Digital & E-Commerce Business Unit Controller

Your responsibilities will include…

As an eCommerce Business Development Manager  your responsibilities will include;

• The creation and execution of the online sales plans across our portfolio.
• Managing and negotiating commercial agreements including joint business plans, for example the Amazon Vendor agreement.
• Building and optimising campaigns through digital marketing to include merchandising, Ad-spend plans, A+ Content, PPC, display and other key levers.Managing the continuous development of our online assets in Customers to ensure best in class representation and merchandising
• Building customer and internal relationships, which are fundamental to achieving the agreed strategic objectives.
• Understanding the key elements and the ability to influence P&L including the key drivers and ability to impact specific profitability measures
• Ownership of forecasts using multiple data sources. Ability to create weekly, period and annual forecasts across multiple measures whilst considering influencing factors while working collaboratively with the internal and external supply chain team
• Reviewing data and insight to measure key online performance indicators to ensure a substantial increase in our market share online.
• Delivering category-leading representation on our customer’s websites and continually staying abreast of how our customers are improving and upgrading their online strategy.
• Committed to learning and developing objectives, tailored to focus on building core skills to better service designated accounts.

What you’ll bring…

The successful candidate will have;

• Experience of eCommerce selling – which must include Amazon –  in a FMCG / CPG environment
• A true digital native with a deep understanding of online within different channels and the ability to  communicate around key topics
• Proven track record of driving online growth in a range of Customers
• National head office account management – specifically online or digital
• Self-motivation, resilience and the passion to succeed within a fast paced environment
• Proactivity – to take charge and bring plans to life
• Ability to engage effectively at all levels, with gravitas and a flexible communication style
• A full driving licence, as you’ll be visiting customers, media agencies, and spending time in the field

What we offer…

We believe in creating a diverse and inclusive culture where your voice can be heard.  Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.

We look after our employees by offering a competitive salary and benefits package which includes;

• Up to 33 days holiday (depending on shift pattern)
• Flexible holiday trading
• Living Wage Employer
• Healthcare Cash Plan
• Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
• Life assurance
• Save as you earn scheme
• Staff sales discount
• Free AG Barr products throughout your working day
• Pension
• Annual salary review
• Ongoing professional development

And much more!

To find out more about what it is like to work for AG Barr, please visit our careers platform here.

We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.

While we have highlighted our ideal requirements for this role, we are realistic that the successful candidate probably won’t meet every single requirement in this advert, but we are big advocates of people growing in role. So even if you don’t meet every single requirement, we encourage you to submit an application – you may be just what we are looking for! Apply now!

Speculative CVs from agencies will not be accepted.

Latest closing date for applications is

Please note, we may close vacancies early where we receive significant numbers of applications, so apply now!