Director, Business Intelligence & Strategy at Fitt City Full Time

Job Duties/Responsibilities:

• Analytics Instrumentation Strategy:
  • Develop and execute a comprehensive analytics instrumentation strategy for our web and native app experiences.
  • Collaborate closely with product and content teams to implement necessary analytics, ensuring alignment with our 2024 objectives.
  • Define key metrics and KPIs that provide actionable insights into user behavior, engagement, and overall performance.
• AB Testing Strategy:
  • Oversee and lead the AB testing program in collaboration with product and marketing teams.
  • Establish criteria for test selection, frequency of testing, and methods for analyzing and interpreting test results.
  • Drive a culture of experimentation and data-driven decision-making within the organization.
• BI Tooling Evaluation and Recommendation:
  • Evaluate the existing end-to-end BI tooling suite and make recommendations for scaling the analytics data platform.
  • Justify tooling choices based on scalability, compatibility with our needs, and potential for seamless integration.
  • Work closely with the data engineering team to ensure a robust and scalable analytics infrastructure.
• Reporting Framework:
  • Design and implement a robust reporting framework for delivering BI reports to various stakeholders.
  • Develop key reports for board, executive, and company-level updates on a daily, weekly, monthly, and quarterly basis.
  • Ensure reporting consistency and accuracy, covering both digital and physical product performance.
• Cross-Functional Collaboration:
  • Collaborate effectively with cross-functional teams, including retail, DTC, marketing, content, and customer support.
  • Develop and maintain a set of KPI accountability dashboards to align with departmental goals.
  • Foster a collaborative environment where data insights drive strategic decision-making across the organization.
• Actionable Insights:
  • Extract meaningful correlations from data to inform strategic business decisions.
  • Translate data insights into actionable recommendations for improving the overall customer experience.
  • Work closely with the Principal Data Analyst and the supporting team to ensure the highest quality of analytics and insight.

Requirements:

• At least 5 years experience of managing a team of 3 or more data analysis. Experience managing data engineering teams is a plus.
• Proven experience in product analytics, AB testing, and data interpretation.
• Hands-on leadership with a consumer-obsessed and data-driven mindset.
• Experience managing end-to-end BI tooling and analytics data platforms.
• Experience with Customer Data Platforms is a plus.