Be hands on to define, implement and optimize marketing campaigns for all Instalabs products to grow brand awareness and improve brand sentiment with key demographics through organic channels
Collaborate with the CEO and CTO to define and execute GTM strategies that align with our vision, target market, and competitive landscape
Define KPIs and metrics to measure the success of GTM initiatives, track performance, and iterate on strategies based on data-driven insights
Lead the planning and execution of product launches, from defining launch timelines to creating launch assets and coordinating cross-functional activities
Ensure consistent presentation, messaging and design across all Instalabs marketing channels
Work with CEO and external specialists to iterate on our brand style and narrative to ensure cut through in a competitive industry

Strong demonstrable experience in marketing, with a focus on product marketing, GTM strategy, or related areas – ideally in a start up
Solid knowledge of the DeFi/Web3 industry is a must
Entrepreneurial mindset with a passion for startups, innovation and disruptive technologies
Be a hands on self starter and have strong ownership skills
An ability to create great copy and witty communication suitable for different audiences
Up-to-date with the latest trends and best practices in online marketing and measurement
Ability to thrive in a fast-paced, ambiguous environment and adapt quickly to changing priorities and requirements

Opportunity to work in one of the most exciting growth industries in the world
Chance to define, implement, and fully own the go-to-market strategy and general product marketing growth activities
Work with a team of like-minded thinkers focused on a global financial revolution through DeFi
Be a part of a startup that encourages creativity in an ambiguous and resource-constrained environment
Potential for professional growth and development in a supportive environment

DeFi Marketing Lead – Instalabs at RDX Works Full Time

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