Content Marketing Specialist 202406 Full Time

Job Responsibilities

• Develop a deep understanding of Digify’s product, customers, target industries, and competitors.
• Create and execute on a content strategy aligned with customer personas and use-cases.
• Collaborate with sales, product, and customer service departments to create content.
• Manage external writers to scale content production and act as an editor.
• Write SEO-optimized articles, landing page copy, customer case studies, thought leadership pieces, and whitepapers.
• Conduct interviews with subject matter experts for content creation.
• Manage Digify’s LinkedIn page and develop sales enablement materials.
• Prepare reports and presentations on content performance for stakeholders.

Requirements

• Bachelor’s/Master’s degree in marketing, mass communications, journalism, or equivalent.
• Excellent verbal and written communication skills in English.
• Minimum 2 years of experience writing content for a tech B2B company.
• Editorial experience in developing article outlines and reviewing articles preferred.
• Experience with both short (social media) and long format content (ebooks, whitepapers, etc.).
• Product marketing and copywriting experience are advantageous.
• Good understanding of SEO principles and marketing funnels.
• Experience in backlink building is a plus.

Benefits

• Competitive salary and benefits package.
• Opportunity to work in a dynamic, global team environment.
• Potential for career growth within a fast-growing tech startup.
• Chance to make a significant impact in digital content strategy and execution.
• Flexible work hours and remote work options available.