B2B Marketing Lead at LI.FI Full Time

Job Duties and Responsibilities:

• Develop and execute marketing strategies aligned with company objectives
• Lead brand building efforts to enhance visibility and positioning
• Oversee creation of engaging content across various channels
• Spearhead co-marketing initiatives with integration partners
• Conduct market research and competitive analysis
• Monitor and analyze marketing metrics and KPIs
• Collaborate with sales, design, and other teams to ensure alignment

Requirements:

• 5+ years of marketing experience in B2B SaaS/Fintech
• Experience setting up monitoring and evaluation of marketing KPIs
• Previous involvement in early-stage technology startup, ideally in Fintech or Crypto sectors
• Ability to thrive in fast-paced startup environment
• Strong analytical skills and proficiency in marketing analytics tools
• Excellent written and oral communication skills
• Solid understanding of marketing funnel and measurement of success
• Experience with CRM, ideally Hubspot

Benefits:

• Annual team offsites
• Flexible remote days and working hours
• Equity participation from Day 1
• Entitlement to work computer
• 1 conference per year (for engineering roles)
• Annual personal development budget
• One-time remote budget
• 30 PTO days

Please note: This role requires you to be located in EMEA.